Economic Impact of tourism in wisconsin in 2019
Tourism Economics, an Oxford Economics company, has a singular objective: combine an understanding of the travel sector with proven economic tools to answer the most important questions facing their clients. More than 500 companies, associations, and destinations work with Tourism Economics every year as a research partner, but to expand that number concluded an updated, more engaging look to the way they present their data was in order.
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The top priority was to establish typographical hierarchy and balance throughout the whole booklet. Grids played an integral role in establishing the placement of the content, and a warm, muted complementary color scheme was used to create a warm, calming feeling before indulging in the heavier content within.
Visitor spending supports the largest number of jobs in the food & beverage industry in Wisconsin—over 58,000. The majority of those jobs are directly supported by visitor activity. Another 33,000 to 35,000 jobs in the recreation and lodging industries are supported by visitor spending.
Photos were manipulated using a duotone filter, and hue/saturation and levels adjustments in Photoshop.
State and local governing bodies received $1.6 billion in tax/assessment revenues from visitor activity. Each household in Wisconsin would need to be taxed an additional $687 per year to replace the traveler taxes received by state and local governments.
