Head & Shoulders
Head and Shoulders is well known in the hair care product world, but not always for the right reasons. The most important right reason, of course, is packaging and this is where I could lend a hand.
Packaging | Type | Logo
The Head and Shoulders logo was the first order of business. The typeface was chosen for its balance of strength and whimsy with the intention of broadening the consumer base beyond the current target demographic. Simple color choices and clear type hierarchy on the bottles echo the intent of the logo.
