Monsoon Siam
In an ocean of restaurants on Madison’s east side resides Monsoon Siam, a small Thai place with the best curry in town, but an atmosphere being outshone by its neighbors. The Atwood neighborhood attracts a diverse crowd, but it trends younger and attracts those looking for bold, homegrown, unique experiences. This approach takes advantage of the neighborhood’s affinity towards bold design and night life, targeting those who fancy a little spice and sultry atmosphere to either start or end a night on the town.
Rebranding | Website | Logo | Illustration | Copywriting | Motion
Logo system, illustrations, and text lockups to be used on merchandise and employee uniforms.
Floral illustrations were drawn by hand using a brush pen and then brought into vector form using Photoshop and Illustrator.
